After The Fire Forums: When I win the lottery...

I'm going to invest in a digital radio station franchise. I'm going to build a network of stations that earn the respect of the 30+ market. A station with such a credible music policy that it plays the records that only true music lovers appreciate. A station where the DJs are your musical superiors, there to educate and open your mind to new sounds and trends whilst keeping the standards topical, newsworthy and moreover, RELEVANT.

In each region, there will be a local station that kicks ass. It will be the modern mixed with an educated opinion. Run and staffed by people who really give a damn about music and want to spread the joy of hearing new, ground-breaking bands and music. It will ride the new technology wave like Kelly Slater in Hawaii, utilising all new ideas and stretching them - moulding them into a unique, modern, off-beat station that says to its listeners

"Don't worry. You don't have to spend the greater part of your life listening to The Sugarbabes. There IS a choice and it's OK to want to keep expanding your musical horizons"

Instead of force feeding a centrally produced, locally delivered one playlist regime of sugar-coated, hamburger-manufactured, battery-hen staffed radio to people who don't realise that they deserve better; that music can save, redeem and educate. It's a primitive instinct that the greater part of the population are supressing and more to the point, that shareholders of big media players in the radio industry are supressing. They would rather manipulate people's choices by flooding the market with manufactered 'Instant' pop acts that come and go faster than my socks. We sit and complain "there's no acts today that could compare with those back in the 70's that are still around today" but it's our fault!

We allowed these music nazis to come in and kill off personal choice because "That simply does not make good business sense." What makes good business sense is a limited roster of acts, performing records that have been written for them to perform whilst pretending that they are 'edgy' and "Oh my gosh! She has a piercing!" and "Oooh isn't he cool, how he raps about sex all the time"

Get real, you schmucks! Remember what it was like to really 'connect' with a piece of music? To have a track so good that you played it over and over again until you knew every nuance of it? Hey! You probably do remember! Remember, last year? at your neighbour's BBQ when 'Cigarettes and Alcohol' came on and you embarrassed yourself and your wife by playing the air guitar. Remember how free you felt just at that moment? Remember how you, just for a moment forgot that you're living in a three-bedroom home on a new estate full of strangers, working your butt off to pay for overheads you simply didn't have back then? Eh? Remember?

Wall to wall, non-stop exploration of all that should be celebrated about music whilst being relevant and meaningful.

I can dream..........

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